About Route2030
Route2030 is a cooperation and development agenda for the step-by-step sustainable development of Moroccan horticulture, drawing on knowledge and experience from Morocco and the Netherlands. At its heart is the capability of entrepreneurs, workers, trainers and local organisations to choose, apply and maintain appropriate improvements.
Why Route2030 exists
Greenhouse horticulture in Souss-Massa is economically important and under pressure from water scarcity, climate, plant health and labour challenges. Imported technology alone does not solve these issues. Lasting improvement needs locally appropriate solutions, people who can use them, and institutions that keep knowledge available.
Our mission
To connect technical innovation with training, economic feasibility and institutional cooperation, so that Moroccan growers and organisations can make well-founded choices and keep improving after any single project ends.
Five principles
- Demand-driven: growers and local organisations jointly decide which problems get priority.
- Appropriate technology: assess technology on performance, affordability, operations, maintenance and available knowledge.
- Learning together: connect experiment, observation, explanation, practice and application on the farm.
- Local continuity: build trainers, advice, service, management and decision-making that can continue locally.
- Evidence-based scaling: share working solutions as well as limitations, conditions and disappointing results.
A long horizon
Route2030 is more than one subsidy project. A possible Impact Cluster can support the shared agenda with demonstration, research, training and market development; it is in preparation and funding has not been confirmed. This website remains a knowledge archive and network gateway beyond any funding period.
Initiators
- Peter van der Sar
- Coen Hubers
- Yosef Ouhlous
Independence
Suppliers may explain their contribution, but product promotion and independent evaluation are kept clearly separate. Route2030 is not a catalogue of Dutch technology; its value lies in coherence and local applicability.